Working materials for working professionals
The prep an executive coach would walk you through, written so you can do it yourself. Book, workbook, scripts, calculators. Sized to fit a busy week.
From a 2025 field experiment with 3,100+ U.S. tech job seekers: 46% accepted the first offer. The ones who negotiated averaged $27,000 more. Cullen, Perez-Truglia & Pakzad-Hurson · UCLA Anderson Review
What you'll learn
Most negotiations are decided before anyone sits down. These are the moves that decide which side of the spread you land on.
What number to give first, when to give it, and what to do when they ask before you're ready. The five framings that decide whether your number gets a yes, a counter, or a polite no.
Thirty conversation scripts for the specific moments that derail most negotiations: "the budget is fixed," "that's our final offer," "you'll need to decide today." Lines you can practice once and use for years.
Base, bonus, signing, equity amortized over the cliff, healthcare delta, 401(k) match, PTO at your day rate. A 7-sheet calculator that shows the dollar gap between two offers in 10 minutes.
The materials
Sized to be used during the week you're actually negotiating. The book runs an evening; the workbook fits a Sunday; the scripts stay open during the call.
How to use it
Three windows of time. One piece of the materials in each. No cohort, no homework, no 12-week program.
One hour. Seventy-six questions you should answer in writing before you pick up the phone: your floor, your ceiling, the exact number you'll counter with, what you'll do if they say no.
Cheat sheets on one screen, scripts pack on another. You don't need to memorize anything. Pick the specific line you'll use and read it back when the moment arrives.
Three minutes a month in the tracker compounds into a written record of recognized impact. By review or interview time you don't rebuild from email. You copy from the file.
From the desk
I built this after watching too many friends and colleagues walk into salary conversations with no plan and walk out wondering why they didn't get more. The materials are what I wish they'd had on the Sunday before.
— B. Big, founder
Free starter
The ten questions that trip people up most often in salary conversations: what's your number, what are you making now, why are you leaving. With the framing for each.
3-page PDF · free download
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Get the free PDFPick your starting point
Pay once. Yours to keep. 30-day refund without question.
Starter
$27
For the person who wants the framework first and will decide on the rest later.
Standard
$57
For the person with a real conversation in front of them. The workbook and the scripts are the pieces that move the number.
Complete
$97
For the person comparing two offers or treating compensation as a multi-year discipline, not a one-shot.
Payments handled by Gumroad. If the materials don't help you, reply to your purchase email and I'll refund you. Files remain yours.
Latest writing
New essays on negotiation, prep, and the specific moves that move the number.
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Before you buy
If yours isn't here, reply to any purchase email. I read them all.
PDFs and Excel workbooks. PDFs read on any device. The workbook is form-fillable in Adobe Acrobat, Apple Preview, and most modern PDF readers. Excel files open cleanly in Excel, Numbers, and Google Sheets.
US-based white-collar professionals with three to twelve years of experience: tech, finance, consulting, marketing, operations. The material assumes you're capable at your work and suspect you're underpaid for it.
If you have a conversation or review in front of you in the next few weeks: Standard. If you're comparing two offers, or you want tools for the long arc: Complete. Starter is the entry point if you'd rather read the book first.
The book in an evening. The workbook in about an hour the Sunday before a call. The scripts pack you keep open during the call. The calculator runs in 10 minutes per pair of offers.
No. The materials are designed for solo use. If you want a one-question email exchange, reply to your purchase receipt. I answer every one.
Thirty days, no questions asked. Reply to your purchase email and I'll refund you. The files remain yours either way.